American Statistical Association
New York City
Metropolitan Area Chapter

LearnSTAT onDemand Lecture
March 1, 2011



The New York Metro Area Chapter of the American Statistical Association

In Collaboration With

The Educational Psychology Ph.D. Program of the City University of New York

Are Pleased to Invite You to a LearnSTAT onDemand Lecture
by the American Statistical Association On

THE PSYCHOLOGY OF SURVEY RESPONSE
by
Roger Tourangeau
Research Professor, Survey Research Center, University of Michigan
Director of Joint Program in Survey Methodology (JSPM), University of Maryland



Abstract

The presentation examines survey questions from a psychological perspective. It covers the basics on how respondents answer survey questions and how problems in this response process can produce reporting errors. It will focus on behavioral questions. The webinar is intended as an introduction for researchers who develop survey questionnaires or who use the data from surveys and want to understand some of the potential problems with survey data. It describes the major psychological components of the response process, including comprehension of the questions, retrieval of information from memory, combining and supplementing information from memory through judgment and inference, and the reporting of an answer.

Biographical Notes

Roger Tourangeau is a Research Professor at the University of Michigan's Survey Research Center and the Director of the Joint Program in Survey Methodology (JSPM) at the University of Maryland. He has been a survey methodologist for nearly 30 years, with extensive experience in a wide range of surveys. Tourangeau is well-known for his methodological research on the impact of different modes of data collection and on the cognitive processes underlying survey responses. He is the lead author of a book on this last topic (The Psychology of Survey Response, co-authored with Lance Rips and Kenneth Rasinski and published by Cambridge University Press in 2000); this book received the 2006 Book Award from the American Association for Public Opinion Research (AAPOR). He is also one of the co-editors of a collection of papers (Cognition and Survey Research, published by Wiley in 1999) from a conference on cognitive aspects of survey response. In addition, he has published a number of papers on mode effects (including a very widely cited paper on audio-CASI with Tom Smith) and on forgetting and telescoping in surveys.

In 2002, Tourangeau received the Helen Dinerman Award for his work on the cognitive aspects of survey methodology. This is the highest honor given by the World Association for Public Opinion Research. In 2005, he received the 2005 AAPOR Innovators Award (along with Tom Jabine, Miron Straf, and Judy Tanur). He was elected a Fellow of the American Statistical Association in 1999 for his work on survey measurement error and his contributions to federal surveys as a sampling statistician. In 2006, he served as the chair of the Survey Research Methods Section of the American Statistical Association. He has a Ph.D. in Psychology from Yale University.


Date
Tuesday, March 1, 2011

Time
4:00 to 7:00 P.M.
Doors open at 4:00,
Pre-recorded Webinar begins at 4:15, and
Discussion will follow.


Location
CUNY Graduate Center
365 Fifth Avenue (at 34th Street)
Room - To Be Announced
New York, New York

Registration and Fees
Advanced registration is required and there is no fee.
Seating is limited.

Online Registration Form
The registration deadline is Monday, February 28, 2011.

Additional Information
You CANNOT access the pre-recorded webinar that is being presented on March 1,
at the CUNY Graduate Center, via your own Internet connection.
If you would like to access this lecture independently, you may do so through
the American Statistical Association at
http://eo2.commpartners.com/users/amstat/registernow.php?id=7854.

For questions about the event, send an e-mail to nycasa@mindspring.com.


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